(C) Reuters. FILE PHOTO: Feb 7, 2020; Tampa, FL, USA; General view of the NFL Shield logo on the field before Super Bowl LV between the Tampa Bay Buccaneers and the Kansas City Chiefs at Raymond James Stadium. Mandatory Credit: Kim Klement-USA TODAY Sports/File Phot
(Reuters) – The National Football League (NFL) is exploring options for its media properties including selling stakes to strategic partners, the Wall Street Journal reported on Wednesday, citing a letter from the league to team owners.
The move aims to expand the reach of the NFL’s television networks and digital services as league officials believe there would be greater benefits by aligning with bigger media and tech firms, the report said. (https://
The league has hired Goldman Sachs Group Inc (NYSE:GS) in the hunt for potential partnerships, according to the Journal, but will retain control of its networks.
The NFL did not immediately respond to a Reuters request for comment.
Sports has remained one of the biggest attractions for live viewing even as U.S. audiences are cutting pay-TV subscriptions and migrating to streaming services.
NFL exploring options for media properites, including stake sale – WSJ
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